Rachael
Kleinman
I build marketing organizations that drive revenue at scale — from strategy to operating model to execution.
Sr. Director, Portfolio Marketing · Cisco Systems · Boston, MA
Impact by the numbers
Quarterly pipeline target owned at Cisco
Team members led across AI strategy, planning & GTM
Enterprise pipeline exceeded at Stripe
Global marketing org with redefined metrics, OKRs and cadences
Quarterly paid media budget influenced
About
The work behind
the numbers.
I've spent 15 years at the intersection of strategy and execution in consumer and tech marketing — building the systems, teams, and operating models that scale. My career started in consumer brand at Hasbro, where I managed the P&L and marketing programs for Play-Doh, Marvel, and Transformers. It taught me something I've carried ever since: great marketing is fundamentally about understanding what moves people to act — and building the infrastructure to do it consistently.
I'm drawn to moments of inflection — when a company is scaling upmarket, integrating product-led and sales-led growth, or bringing greater clarity and accountability to its revenue motion. Most marketing organizations don't have a creativity problem. They have an operating model problem. That's the problem I've built my career around solving.
Outside of work, you can find me on the beach or in the mountains chasing after my two energetic kids. Running road races and perfecting my tennis serve are my preferred ways to recharge — though getting lost in a great book is a close third.
Marketing's biggest lever is operating model design.
Get the planning rhythms, accountability structures, and cross-functional alignment right — that's the unlock for improved outcomes and a requirement for agentic deployment at scale.
Pipeline is a shared outcome, not a marketing metric.
The best programs I've built were designed with Product, Sales and RevOps in the room from day one.
The player-coach model is underrated.
The most effective marketing leaders stay close enough to execution to know when strategy needs to change.
Experience
Where I've done the work.
Cisco Systems
2023 – Present
Sr. Director, Portfolio Marketing · Director, Strategy & Planning
Currently run Portfolio Marketing operations, managing cross-org initiatives including AI agents and tools that enable our team, and product marketing more broadly, to scale. Previously led a 34-person organization spanning AI strategy, marketing engineering, planning, and GTM alignment. Owned a ~$600M quarterly pipeline target. Redesigned the operating model for a 1,000+ person global marketing organization and built the OKR and planning infrastructure to align strategic priorities with revenue outcomes.
Quarterly pipeline owned
Stripe
2021 – 2023
Head of Customer Marketing · Campaigns Lead
Exceeded $200M enterprise pipeline target through integrated demand programs across global markets. Built multi-touch attribution model enabling ROI evaluation and budget reallocation. Built enterprise lifecycle function from scratch targeting expansion ARR, retention, and customer advocacy.
Pipeline target exceeded
Amplitude
2021
Campaign Director
Led the company's first-ever Digital Disruptors Summit generating 5,000+ leads and $1.2M in pipeline. Built integrated campaign orchestration process and partnered with Finance and RevOps to build a demand forecasting model for predictable pipeline planning.
Pipeline from single event
InVision
2018 – 2020
Director, Integrated Marketing · Sr. Manager, Customer Marketing & Enterprise Content
Led multi-channel enterprise demand program including ABM, driving new business pipeline and supporting retention, renewal, and expansion motions. Customer site redesign drove a 120% increase in traffic within one week of launch.
Traffic lift in one week
Hasbro, Inc.
2014 – 2018
Brand Manager / Associate Brand Manager
Managed P&L and marketing programs for flagship consumer brands including Play-Doh, Marvel, and Transformers — with significant investment across national TV, digital, and retail channels.
Perspectives
How I think about the work.
Let's talk.
I'm always open to thoughtful conversations about marketing leadership, growth, and tech go-to-market. The best way to reach me is by email.