Lead event strategy and manage execution of first-ever Digital Disruptors Summit, with accompanying VIP event, to promote Amplitude’s brand and drive marketing-sourced sales opportunities. Partner cross-functionally with sales, field marketing, partnerships, brand, product marketing, creative, web development and executive leadership to ensure sessions align to business objectives. Support effective internal comms and SDR/AE followup.
Execution: Contract with MCW event agency to develop and launch three-hour, single-track global event featuring high value content that communicates Amplitude product updates and position customers as thought leaders. Secure “disruptive” speakers, including Bowen Yang (SNL) and Ally Love (Peloton) to drive registration and create a unique attendee experience. Own strategy for promotions across channels to drive registration, including paid, social, email, sales, and internal advocacy.
Primary KPI: Marketing-sourced sales opportunities in key regions (Net New Leads, MQLs, Sales Pipeline).